five times more!

As I sit on the toilet relieving my bowels, I often look for stray items to read for a moment's entertainment. Once, my eyes stumbled upon a Garnier Fructis bottle of conditioner. I examined it closely, and on its back I found a small chart which really made me think. I don't have it in front of me, but if memory serves me correctly, it looked something like this:

Seeing this incredibly concise and effective illustration made me consider that someone actually designed this thing and was paid to do so, and that many Americans probably have a great deal of trouble reading such simple graphs. To demonstrate the difficulty inherent in graph deciphering, I've prepared the following chart (click to enlarge):

I then decided that my clarity might not sufficiently match that of the Garnier people, so I made one more:

One can clearly see the results in a straightforward and unbiased manner. It is of the utmost importance that companies consider the layman in their design, and I appreciate Garnier's unwillingness to attempt to persuade buyers with ambiguous and pseudo-scientific pandering.

About scwtte

Founder, and chief author, of CGHM Networks.