If I had a company that made tech products with model numbers, I’d start out with a high number instead of a low one. Then, with each successive release, I’d count down until I reached 1, or possibly 0. By that time my product would be positively unbeatable, and people would know they were getting the best ever made.
Also, my indie rock band’s name would be “Taking Terns,” in a clever pun. It’s a pun by definition, and it’s clever because…well, perhaps it’s not too clever. But who wouldn’t want to go to the TT concert where they’ll be debuting some songs from their new album, “First Flight”?